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Motion Charts provide a multi-dimensional, over-time analysis of the data in analysis report.
This feature provides a powerful way to visualize data in five dimensions: x-axis, y-axis, size of bubble, color of bubble, and time.

For Search marketing reports, Motion Charts bring significant values in different ways.

Motion Charts can be very useful when analyzing search traffic whether we are looking into organic or paid traffic. With Motion Charts it is possible to analyze up to 500 keywords in one shot. Filter keyword can be used to include or exclude keywords on the report. Keyword filters a very useful in when analyzing branded vs. non-branded keywords separately.

Motion Chart Metrics:
When ecommerce is enabled in Google web analytics, interpreting results gets very intuitive. Below the metrics for the site which enabled e-commerce.

Visits (y-axis) show the amount of visits for each keyword.

Bounce rate (x-axis) shows the % of bounces for each keyword. This is very helpful since it hints at whether a keyword matches the landing page or not

E – commerce conversion rate (color of bubble) shows the conversion rate for a keyword. This is important since you might have high converting keywords that are not receiving enough traffic.

Revenue (size of bubble) shows the amount of money this keyword is driving to your website. Look for big-blue bubbles—this is a signal that a keyword brings lots of money but could bring even more if it converted better.

For websites that do not sell online (or for those that do not use Google Analytics ecommerce feature), we would analyze results using slightly different metrics.

Visits (y-axis) show the amount of visits for each keyword.

Bounce rate (x-axis) shows the % of bounces for each keyword. This is very helpful since it hints at whether a keyword matches the landing page or not

Goal conversion (color of bubble): We can measure site success using several parameters like registrations, whitepaper downloads, comments from users, etc. It is highly important to have these goals configured on Google Analytics.

Per visit goal value (size of bubble): Another important setting on Google Analytics is the $ index variable. It is used to understand the contribution of each source/page (in this specific case, keywords) of the website to conversions. In the Motion Charts this metric can be used to show how much revenue each keyword brought to the website.

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