To turn your web page into a graph object, you need to use open graph protocol Meta tags and the ‘like’ button. Through ‘like’ button, facebook users can share your web page contents with other facebook users.
Step 1: Add following tag just before the <head> tag on your web page:
<html xmlns=”http://www.w3.org/1999/xhtml” xml:lang=”en” xmlns:og=”http://opengraphprotocol.org/schema/” xmlns:fb=”http://www.facebook.com/2008/fbml”>
Step 2: Add following open graph protocol meta tags in the head section (<head>…</head>) of your web page:
<meta property=”og:title” content=”Enter title of your web page here“/>
<meta property=”og:type” content=”article”/>
<meta property=”og:url” content=”Enter the URL of your web page here“/>
<meta property=”og:image” content=”Enter image URL which represent your object here“/>
<meta property=”fb:admins” content=”Enter your facebook user ID here“/>
<meta property=”og:site_name” content=”Enter the name of your website here“/>
<meta property=”og:description” content=”Enter one or two sentence description of your web page here“/>
Note: og:type means type of the object. Since our object is a piece of content (article, blog post, video, photo etc)
Step 3 : After adding special meta tags to webpage then add like button code into the body section (<body>.. </body>) of webpage.
Is OGP is good for SEO?
By using the OGP that you provide accurate information that search engines need. This can raise the rank of web pages. This can relocate website to higher positions in search engines like Google, because Google detects OGP Meta tags.
How OGP works:
Examples: rottentomatoes.com is using OGP Meta, I click on “like” button on homepage and it’s redirected to rottentomatoes facebook fan page and clicked on “like” using my facebook login id. After that the webpage automatically created one profile page with my facebook user id, and with recommendations and my friend’s activity.
IMDB.com is also using OGP. I liked the webpage “God Father”, it is updated my newsfeed and added in my “favorite movies”. After that I have opened the movie webpage “Mission Implossible” and click “like”, but it showing in my likes list and in my newsfeed not in my “favorite movies”.
Benefits of Using Facebook Applications: There are number of Apps available for Facebook Timeline to express yourself. World-famous Facebook flooded with new applications, games, contests, quizzes, news, shopping and fashion and all types of different entertainment. Facebook applications, depending on the type, can help you reach many different targets.
Branding – Facebook can be a great resource for generating brand awareness. FB is becoming most popular among other social networking sites and building a strong relation between users and admins.
Customer Relation – With the use of Facebook applications, admin can communicate, promote services and brands with users. With the Help of FB Apps can maintain strong customer relation.
Drive Traffic – Facebook can act as a portal point for driving traffic to your site and other online properties.
New Customer Acquisition – Facebook provides an opportunity to find consumers you may have not otherwise discovered.
Feedback Mechanism – Using Facebook and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.