Pinterest Bests Facebook on Ecommerce Content Sharing [Study]


, ,

Online retailer sharing is Pinterest’s game now. The social network provided the most shares in the ecommerce category with 41 percent, compared to 37 percent for Facebook and 17 percent for Twitter. Pinterest is also strong among travel and hospitality sites, following behind Facebook’s 58 percent with 19 percent of all shared content.

“Pinterest’s sweet spot really is in e-commerce. Pinterest users tend to pin items that they want to purchase later or that they’ve already purchased. A number of Gigya ecommerce clients cater to largely female audiences, and so does Pinterest, which could be one reason why Pinterest has such a heavy presence in e-commerce sharing,” said John Eklaim, vice president of marketing at Gigya.

Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity.

According to new data from social media tools provider, Gigya, Facebook commands 52 percent of all social logins and 50 percent of all shared content. Gigya surveyed its pool of brand clients during the last quarter and found that Google is making notable gains as a social login provider, doubling from 12 percent to 24 percent of all social login activity on their respective sites.

“We’re still seeing Facebook remain as the dominant login provider but Google is clearly making headway,” Eklaim said.

“With the advent of Google+ sign-in, we believe that this trend will continue particularly because of the mobile over-the-air download features offered with Google+ sign-in,” he added.

Facebook’s position as a social login provider is even more profound among sites managed by education and non-profit organizations, online retailers, consumer brands, and travel and hospitality properties. Facebook was the go-to login provider for 81 percent of education and non-profit sites, 79 percent at online retailers, 67 percent of consumer brands and 57 percent of all travel and hospitality sites that use Gigya for social connectivity.

Media outlets and publishers bring in the most choice with Google+ and Yahoo attracting a respective 28 percent and 21 percent of login activity to Facebook’s 44 percent.

“Facebook’s share-of-logins in ecommerce was also somewhat surprising, especially compared to many other industries, but we also could see that change with the entrance of Amazon into the authentication space,” Elkaim said.

The disparity that Gigya found between social logins and sharing reinforces the highly competitive landscape of social. There certainly is room and an appetite among users for multiple tools and social media providers that excel at different functions.

While Google+ is growing as a login provider, it is rarely used for social sharing. The company captures only 2 percent of all content shared among sites that use Gigya’s tools. Twitter, on the other hand, shines as a social sharing tool, providing 24 percent of all activity and coming closest to Facebook’s 50 percent among all providers.

“Users see networks like Facebook and Google+ as identity networks whereas Twitter is really about syndication and that falls in line with the essence of what those networks offer,” Elkaim said. “Facebook and Google+ offer pretty robust profiles but that’s not really what Twitter was designed for. Rather, the focus is on constant sharing, not as heavily tied to identity.”

Twitter is particularly strong among consumer brands, media and publishing companies and, to a lesser degree, among e-commerce sites. Shares originating from sites managed by consumer brands were nearly split with 41 percent driven by Facebook and 38 percent via Twitter.

This article was originally published on ClickZ.


SEO Salaries And The Best Cities For SEO Jobs


, ,

SEo Jobs

SEO Career Opportunities

The SEO Salary Guide offers a look at what cities have the highest volume of SEO jobs, which SEO jobs are in the highest demand, and what the earning potential is for each segment. In addition, we gathered advice from some of the top minds in the industry. So when you’re done with the guide, view our SEO Career Advice from 20+ leading Internet Marketers.  For more information on career opportunities visit: careermuse India

Source: Onwardsearch

Link Removal Request Tips for Webmasters & Business Owners


, , , , , , , , , ,

Are you the owner of a good quality site who has been asked to remove a link, or multiple links? If so, you’re probably wondering why a site like yours would get such a request.

Let’s look at why webmasters and business owners send link removal emails, and how to respond.

Why Do People Ask for Links to be Removed?

These requests for link removal are probably coming from site owners who have received a manual unnatural links warning from Google. In most cases, if a site receives a warning like this, their site is penalized and won’t perform well on Google searches. In order to get the penalty removed from their site the site owner will need to get as many of their unnatural links removed as possible.

There may be other reasons for site owners to go on link removal campaigns, such as attempting to recover from Penguin or performing a pre-emptive backlink cleanup. However, the majority of the time, when someone sends an email asking for a link to be taken down, it is because they are trying to escape a manual linking penalty.

But My Site Isn’t Spammy!

There is a common misconception that unnatural links only exist on low-quality, spammy sites. In reality an “unnatural link” is one that is self-made as opposed to naturally earned and doesn’t necessarily have to be on a spammy site.

I’ve seen a number of websites that received unnatural links penalties as a result of excessive reciprocal linking, widespread syndication of widgets or tools that linked back to their site, and also for using a large number of advertorial links. Many of these links were on very high quality sites.

In my opinion, an “unnatural link” is any link that was self-made, regardless of the quality of the linking source.

Why Would You Ask for a Totally Natural Link to be Removed?

There have been several forum posts and Twitter rants from site owners who are shocked that someone would ask for a link to be removed from their site when it was truly a natural link.

You may receive an email requesting a naturally earned link be removed for any of several possible reasons.

In many cases, the person who is auditing links and asking for link removal is not the same person who made the links that got them into penalty trouble. Usually the SEO Company that made their bad links is no longer working for them. In many cases the site owner has hired an SEO experienced in unnatural link penalties to do the work for them.

When I’m auditing a link profile, it can sometimes be difficult to determine whether a link is natural. If I’m not certain, then I usually err on the side of caution and ask for the link to be removed.

Here’s a real life example. A site that I am currently working with to remove a penalty has a very large number of links from other site’s resource and links pages. It’s not wrong to get a few links like this, but when done on a large scale, it can be considered a linking scheme. The vast majority of these links were likely obtained as reciprocal links but some may have been paid for as well.

As I audit this site’s links, I mark each of these links as a “resource page” link. This business is a legitimate brand and it’s certainly possible that some of these resource page links were truly naturally earned.

But how would I know which links were negotiated and which ones really were natural votes for the site? From experience, I know that in order to get the penalty lifted, I need to show Google that I have made a good effort to remove all self made links. As such, I am probably going to end up sending link removal requests to a few sites that linked on their own volition.

Another reason for a site hosting a natural link to get a request for link removal is if the site owner has used an automated tool to assist in the process of penalty removal. I have not used any of these tools, but I do believe that some of them can be very helpful.

There can be false positives, where a tool marks links as potentially unnatural. Some automated tools can also mark a link as questionable if it comes from a low PR site, but not all low PR sites are spammy.

Some tools may also mark links as possibly unnatural if they contain a keyword as anchor text. This may be another reason for natural links to get mistakenly flagged as unnatural.

Some sites have tens of thousands of unnatural links that need to be addressed, so it is possible that a few mistakes are made in classifying the good and the bad.

How Should Webmasters Respond to Link Removal Requests?

When I send out emails asking for links to be removed, I try my best to be polite. I always mention that the linking site’s integrity is not in question and that the business that I am working for is suffering greatly because of the penalty and really would appreciate their help.

Regardless, quite often I will get very nasty responses from site owners. Most of the disgruntled responses I get tell me that there is no way that a link from their site could be considered unnatural and I am an idiot for asking them to take it down.

Some site owners will say things like, “You are the one who made these links! Why should I have to remove them?” A lot of people will tell me that I don’t know what I am doing and should not be trying to get links removed but instead I should be building new links (or some other unhelpful advice).

If you feel that the link on your site is natural and should not be removed then it would be helpful to email back saying something like, “This link is one that was not created by an SEO. I liked your site and wanted to link to it. Do you still want me to remove it?” I would GREATLY appreciate a site owner doing this. In some cases this could actually help us to keep a good link!

Granted, some link removal requests aren’t as politely worded as mine. Don’t get stressed out if someone threatens to disavow your site. All that disavowing does is tell Google to add an invisible nofollow tag to the link. It won’t hurt your site at all.

Some Tips for Business Owners Sending Link Removal Emails

If you’re sending out requests for link removal, there are a few things that you can do that may increase your chances of getting a link removed and decrease the number of unpleasant replies that you get:

  • Be polite:Threatening emails rarely work. When a site owner feels threatened they are much more likely to respond in anger or simply refuse to take your link down.
  • Explain that the linking site is not at fault:When I craft these emails I usually include a line saying, “Please know that your site’s integrity and business practices are not in question here.” I want to let the site owner know that I am not blaming them for my client’s unnatural links problem.
  • Where possible include a link to the page that contains your links:I say, “where possible” because I know that it can increase your time burden if you are including a link in each email, especially if you have thousands of sites to contact. It is much quicker to cut and paste (or use Gmail’s canned responses), or even to bcc a huge list of webmasters. But, your chances of getting a link removed will be much higher if you can actually show the webmaster where the link is on his or her site. I will often include one link in my email and tell the webmaster that they can email me if they need a full list of links. I’d probably get even more links removed if I included an entire list of links in my email.
  • Don’t spam the site owners with a crazy number of emails: Many people will advise you to send an email to site owners every few days until they either respond or remove your link. If you do this, not only are you going to annoy the webmaster, but you are also likely to get your email address flagged as a sender of spam. Personally, I send one email to any contact email address I can find on the site and one to the whois contact (if it is different than the contact email). If I don’t get a response then I will submit a contact form from the site if available. If that doesn’t work then I don’t keep trying. If you document these attempts well this will satisfy Google that you have tried.

Should Site Owners Remove the Link?

When considering whether to remove a link, please remember that on the other side of that request there is a business owner who is desperate to get back in Google’s good books. Most of the time the site owners who I work with will tell me that they are so sorry that they ever hired an SEO to build links for them.

Many of these businesses have been working for months to get their penalties removed and are at their wits’ end. The best responses that I get from webmasters are ones like these:

What do You Think?

Have you been approached for link removal? If so, how did you respond? Do you have any advice for people like myself who send out these requests?

Source: Search Engine Watch

Google Launches Help Center For Hacked Sites


, , , , ,

Google has just launched a help center for hacked sites, complete with step-by-step instructions and videos that outline each part of the process. The videos feature Maile Ohye, Developer Programs Tech Lead at Google (and her Googler colleagues), who told “we wanted to connect our capability to detect and alert site owners of their hacked sites with improved resources to help them recover.”

For some time, Google’s been letting site owners know when their sites have been hacked, but this new help center takes the next step and walks through how to fix the site and get the warnings removed from Google’s search results. Although as Maile notes in the blog post: “while we attempt to outline the necessary steps in recovery, each task remains fairly difficult for site owners unless they have advanced knowledge of system administrator commands and experience with source code”.

The blog post also provides steps for avoiding getting hacked in the first place: “Just as you focus on making a site that’s good for users and search ­engine friendly, keeping your site secure ­­ for you and your visitors ­­ is also paramount.”

The help content is a collection of videos (totally over an hour in length) and articles that provide comprehensive and detailed information about how sites get hacked and why, and spam techniques and how to detect them, in addition to explanations about how to recover from the hacking. It’s all pretty fascinating stuff, even if your site hasn’t been hacked (well, fascinating if you’re kind of geeky, like I am).


“Fetch as Googlebot” tool helps to debug hacked sites


, , , ,

One of the most tenacious blackhat webspam techniques we continue to see is hacked sites. I wanted to remind site owners that our free “Fetch as Google” tool can be a really helpful way to see whether you’ve successfully cleaned up a hacked site.

For example, recently a well-known musician’s website was hacked. The management firm for the musician wrote in to say that the site was clean now. Here’s the reply I sent back:

Unfortunately when our engineers checked this morning, the site was still hacked. I know the page looks clean to you, but when we send Googlebot to fetch http://www.[domain].com this morning, we see

<title>Generic synthroid bad you :: Canadian Pharmacy</title>

On the page. What the hackers are doing is sneaky but unfortunately pretty common. When you surf directly to the website, you see normal content. But when a search engine (or a visitor from a search engine) visits the website, they see hacked drug-related content. The reason that the hackers do it this way is so that the hacked content is harder to find/remove and so that hacked content stays up longer.

The fix in this case is to go deeper to clean the hack out of your system. See for some tips on how to do this, but every website is different.

One important tool Google provides to help in assessing whether a site is cleaned up is our “Fetch as Googlebot” feature in our free webmaster console at . That tool lets you actually send Googlebot to your website and see exactly what we see when we fetch the page. That tool would have let you known that the website was still hacked.

I hope that helps give an idea of where to go next.

Something I love about “Fetch as Googlebot” is that it’s self-service–you don’t even need to talk to anyone at Google to diagnose whether your hacked site looks clean.

5 Benefits to join Zurker


, , , , , ,

Mark Zuckenberg is the youngest billionaire due to the huge success of his social network, Facebook. Imagine that the money received from various sources isn’t owned only by him and his staff, but shared with all the users, how would this be? Much more, depending on how much you initially invest into a social network, you will receive proportionally an amount of money as profit. These ideas sound as a strange story, but sooner it will become the reality of our days.

Zurker is a fabulous project, still in testing, that promises a new approach related to the development of social networks. The actual giants of social networks are on the apogee and people are searching for something new. Here is the brilliant idea of Zurker, it brings a totally innovative solution and at the same time, strongly encourages the active participation of the users. Let’s see which the advantages and the novelties of Zurker are:

1. You gain money

Zurker Investors

Zurker Investors

Yep, it isn’t a bad joke; by buying vShares anyone will receive real money when the users will decide the capitalization of the network. The amazing features and the fundamental concepts behind it make any trader consider the investment in this a real bargain, hence it is better to pay great attention to this modality of making some money.

2. You decide the faith of the network
This is another unexpected but promising feature, the democratic modality of establishing the evolution of the network. The team that developed the network states that once it brings a decent amount of users all the decisions are based on the democratic participation of the users. Surely, there will be a lot of issues and many people unsatisfied but the principle is great and anyway, there is no other better way.

3. You are the single responsible for your account
Apparently it isn’t something new, but there are frequently issues about the security of accounts. While some people don’t care too much about their privacy some are very careful with this. In order to prevent any problems, the Zurker project offers full control over the account. I am waiting to see how this problem will be resolved; if they find the proper solution then surely it will attract many new users.

4. Everything is transparent and democratic

Zurker Guide

Zurker Guide

Previously I mentioned the democratic character of making decisions, but there is more than that. Everything is transparent, any dollar spend in making the website is published, the entire strategy of developing is shared with the users; therefore it is improbable that Zurker creators will hide something from the users.

5. You won’t be fired by your boss!
Some people lost their job because the information shared wasn’t liked by their bosses or simply considered it as an offense and the revenge was nothing more than the firing of the accounts owners. Zurker offers the possibility of creating an account with no real name and under these circumstances it’s more difficult to be detected (clearly, you may expose your name, depends on your own decision).

These are only a part of the great ideas that are the base of this very promising network, let’s hope that the near future will bring us the full version of it and why not, to become richer by simply interacting on Zurker.

Zurker came out of private alpha testing on January 22, 2012. You still need an invite to get in, so here’s one from me.